Company

BORA heightens its commitment to cycling with hansgrohe

06.2016

BORA heightens its commitment to cycling with hansgrohe as the new, second title sponsor from the 2017 season

Raubling.

BORA Lüftungstechnik GmbH, a manufacturer of innovative cooktop extractors, is strengthening its commitment to the world of cycling. BORA is remaining the first title sponsor of the cycling team from Raubling and setting the wheels firmly in motion for the WorldTour. In addition to the Bavarian company, which began its activities as a sponsor of the German cycling team in 2012, the jerseys worn by Manager Ralph Denk’s team will now also be adorned with the name of a second prestigious German brand: hansgrohe. This will further highlight the team’s German identity. From the 2017 season, the team’s name will change to ‘BORA – hansgrohe’.

BORA founder Willi Bruckbauer explains the reasons for the partnership: “The road that we started out on with our sponsorship four years ago has proven to be an extremely successful one. In addition to the rapidly growing level of brand awareness, particularly in countries with an affinity for cycling, we are recording far higher levels of demand, inspiring our distribution partners and identifying strongly with them and achieving excellent popularity in our target group.”

The co-sponsor, hansgrohe, is a traditional brand from the Black Forest. The premium products stand for innovative design, sustainable technology and exceptional functional quality in the world of showers and bathroom and kitchen mixers.

“We firmly believe that hansgrohe is the ideal partner for us: both BORA and hansgrohe are committed to offering extraordinary products, forging new roads and providing the highest quality. We also have a similar target group. This is a dream partnership for us as water and heat are the two key elements in a kitchen”, highlights BORA founder Willi Bruckbauer.

Na podjetje

BORA razvija in proizvaja inovativne, vrhunske kuhinjske naprave z visokimi standardi oblikovanja. Nemško-avstrijska skupina podjetij svojo ponudbo na mednarodnem trgu predstavlja pod vodilom »More than cooking«. Odkar je Willi Bruckbauer ustanovil družbo BORA leta 2007, si podjetje prizadeva izzivati že znano. Cilj: Revolucioniramo kuhinjo kot življenjski prostor. Z izjemnimi izdelki za izjemna doživetja.

Vse se je začelo z inovativnimi sistemi odvoda pare, ki zahvaljujoč pametni tehnologiji paro, ki nastaja med kuhanjem, odvajajo navzdol, in ki jih nenehno nadalje razvijamo z zavezanostjo družbe BORA popolnosti. V ponudbo izdelkov smo vključili parne sisteme in sisteme za peko, hladilne in zamrzovalne sisteme ter sisteme za čiščenje in pomivanje. Nenehno razvijamo ponudbo in doživetja v živo, da bomo lahko ljubiteljem in strankam družbe BORA tudi v prihodnosti zagotavljali najboljšo izkušnjo pri kuhanju. Izdelke BORA odlikujejo najvišja zmogljivost, preprosto čiščenje in enostavno upravljanje. Zahvaljujoč brezčasnemu dizajnu se brez težav zlijejo z vsako kuhinjo ter v kuhinji kot življenjskem prostoru zagotavljajo svež zrak in prost pogled.

BORA ima trenutno več kot 750 zaposlenih po vsem svetu, zlasti v poslovalnicah v Raublingu, Niederndorfu in Sydneyju ter v trgovini Flagship Store v Herfordu. Izdelke BORA prodajamo v več kot 40 državah. Skupina podjetij BORA je privlačen in večkrat nagrajeni delodajalec, katerega izdelki so prejeli številne pomembne mednarodne za oblikovanje.