Company

BORA extends main sponsorship of the BORA – hansgrohe cycling team through to 2024

08.2020

Nice/Raubling, 29 August 2020. At the start of the 107th Tour de France in Nice, BORA has announced the extension of their sponsorship commitment to the cycling team BORA – hansgrohe for another three years. The extractor system specialist from the Bavarian town of Raubling and their co-sponsor Hansgrohe from Schiltach have confirmed their commitment to the successful German team until the end of the 2024 season. This announcement was made at the start of the most important stage race in road racing which, due to the coronavirus situation, is one of the few big sporting events this year.

Willi Bruckbauer, founder and CEO of BORA on the sponsorship extension:

Conscious move to go against the mainstream

„For BORA, the sponsorship was quite the windfall from the very beginning. We made a conscious move to go against the mainstream when we decided almost six years ago to become the main sponsor of a professional cycling team. After careful consideration, we were convinced that this suited us, is authentic, and achieves our marketing goals perfectly. There are many parallels between BORA as a company and the team of Ralph Denk: we are close to home, yet possess an international orientation, we are constantly developing and at times embark upon unconventional paths, we recognise and provide chances, we do not shy away from competition, and we pursue our goals efficiently and with great passion.“

Monitoring proves success in creating brand awareness

„And our success has proven us right on both sides. At BORA, we have been conducting regular monitoring since 2015 and have clearly noticed that brand awareness has multiplied, that we are growing much faster and stronger in markets with a connection to cycling, and that the group of people interested in cycling in particular has a much clearer picture of BORA and our products. “Never change a running system,” they say, however, to keep the system running on both sides, long-term planning security is vital, particularly in times when planning security is a more important concept than ever before.“

Security in planning until 2024

„That’s why we decided to extend our sponsorship commitment early, until the end of 2024. This will allow the team to continue to consistently develop, and also gives us the opportunity to benefit from sponsorship as a sustainable multiplier in our strategic marketing planning. We are also looking forward to further developing our highly-successful cooperation with our partner, Hansgrohe.“

Na podjetje

BORA razvija in proizvaja inovativne, vrhunske kuhinjske naprave z visokimi standardi oblikovanja. Nemško-avstrijska skupina podjetij svojo ponudbo na mednarodnem trgu predstavlja pod vodilom »More than cooking«. Odkar je Willi Bruckbauer ustanovil družbo BORA leta 2007, si podjetje prizadeva izzivati že znano. Cilj: Revolucioniramo kuhinjo kot življenjski prostor. Z izjemnimi izdelki za izjemna doživetja.

Vse se je začelo z inovativnimi sistemi odvoda pare, ki zahvaljujoč pametni tehnologiji paro, ki nastaja med kuhanjem, odvajajo navzdol, in ki jih nenehno nadalje razvijamo z zavezanostjo družbe BORA popolnosti. V ponudbo izdelkov smo vključili parne sisteme in sisteme za peko, hladilne in zamrzovalne sisteme ter sisteme za čiščenje in pomivanje. Nenehno razvijamo ponudbo in doživetja v živo, da bomo lahko ljubiteljem in strankam družbe BORA tudi v prihodnosti zagotavljali najboljšo izkušnjo pri kuhanju. Izdelke BORA odlikujejo najvišja zmogljivost, preprosto čiščenje in enostavno upravljanje. Zahvaljujoč brezčasnemu dizajnu se brez težav zlijejo z vsako kuhinjo ter v kuhinji kot življenjskem prostoru zagotavljajo svež zrak in prost pogled.

BORA ima trenutno več kot 750 zaposlenih po vsem svetu, zlasti v poslovalnicah v Raublingu, Niederndorfu in Sydneyju ter v trgovini Flagship Store v Herfordu. Izdelke BORA prodajamo v več kot 40 državah. Skupina podjetij BORA je privlačen in večkrat nagrajeni delodajalec, katerega izdelki so prejeli številne pomembne mednarodne za oblikovanje.