Products

BORA Professional 3.0 and BORA X Pure win German Design Award 2021

10.2020

Raubling. BORA, manufacturer of innovative cooktop extractors, is already looking forward to next year as it’s now official: the BORA X Pure range and recently launched BORA Professional 3.0 have both won the prestigious German Design Award for 2021. The award places particular emphasis on outstanding and innovative design.

BORA’s founder Willi Bruckbauer commented: ‘We’ve created something really quite special with the BORA Professional 3.0 and the BORA X Pure, and we’re absolutely delighted that our efforts are being acknowledged with double awards. The BORA concept started a major trend that continues to influence the entire kitchen industry. And what’s even better is that not only do our products’ functionality and technology earn us top recognition, our designs do too.’

BORA Professional 3.0 is a modular system that can be customised to meet customer requirements. Its design highlight is the subtle, stainless-steel control knob with a black glass front and sensitive touch-operated surface with a high-definition, white LED display. The removable stainless steel ring and optimised LED display not only visually enhance the knob but also enlarge the touch-operated area. All functions are easily, conveniently and intuitively activated by twisting the knob and tapping the central touch-operated surface.

The unique, striking design of the air inlet nozzle on the BORA X Pure is what makes it stand out. It is slightly recessed into the centre of the cooktop and can be twisted to create various looks. The innovative eSwap system allows filters to be changed swiftly and easily from the top through the air inlet opening. The cooktop extractor, cooktops and functions are compactly controlled via a central touch operating panel (sControl) with a vertical touch slider.

About the German Design Award

The German Design Award is presented by the German Design Council, the expert organisation for brand and design in Germany. The Council is commissioned by the highest authority to represent the German design industry. Established as a foundation on the initiative of the German Bundestag in 1953, it supports the industry to consistently generate added brand value through design. As a result, the German Design Council is one of the world’s leading competence centres for communication and brand management in the field of design. In addition to industry associations and institutions, the exclusive network of foundation members includes the owners and brand directors of numerous renowned companies.

Til bedriftene

BORA utvikler og produserer innovative premium integrerte kjøkkenenheter med høy designstandard. Det tysk-østerrikske konsernet er internasjonalt etablert med påstanden «More than cooking». Siden Willi Bruckbauer grunnla BORA i 2007, har konsernet hatt som mål å utfordre de etablerte standardene. Målet: Vi revolusjonerer kjøkkenet som oppholdsrom. Med enestående produkter som gir unike opplevelser.

Alt startet med de innovative avtrekkssystemene, som ved hjelp av intelligent teknologi for å trekke matos nedover og som stadig videreutvikles til BORA sine egne standarder for perfeksjon. Produktporteføljen ble utvidet med damp- og stekesystemer, deretter fulgte kjøle- og frysesystemer samt rengjørings- og spylesystemer. Det jobbes løpende med å forbedre sortimentet og Live Experience for å kunne tilby BORA fans og kunder den beste matlagingsopplevelsen også i fremtiden. Produkter fra BORA kjennetegnes av høy ytelse, enkel rengjøring og enkel betjening. Det tidløse designet gjør at de føyer seg problemfritt inn på ethvert kjøkken og sørger for frisk luft og fri sikt på kjøkkenet som oppholdsrom.

BORA har over 750 ansatte globalt, særlig på filialene i Raubling, Niederndorf og Sydney, samt i BORA Flagship Store i Herford. BORA produkter blir nå solgt i over 40 land. BORA konsernet er en prisbelønt og attraktiv arbeidsgiver med produkter som har vunnet en rekke store internasjonale designpriser.