Products Experience
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Tour de France
Sales Partner Event in Brussels
5 – 7 July 2019


In honour of Belgian cycling legend Eddy Merckx the Grand Départ of this year’s Tour de France will take place in Brussels, for the second time after 1958. It’s the 100th anniversary of the Yellow Jersey and it’s 50 years since Merckx managed to win it for the first time. Brussels will be both start and finish of the first stage, and also iconic spots like the “the Mûr”, the Wall of Geraardsbergen won’t be missed. The 2nd stage, a team time trial will have its spectacular finish in front of the Atomium. Right after that the “Grande Boucle” will lead to French soil, and in this year’s edition anti-clockwise to the Pyrenees, then to the Alps before the grand finale will be celebrated traditionally on the Champs-Elysées in Paris. 

Please be our guest and join a very special BORA experience together with us in Brussels:
Date from Friday, 5 until Sunday 7 July 2019

What’s on the menu? 

  • an inspiring BORA training session with product demonstrations and live cooking
  • a guided cycling tour that will for sure be memorable for you
  • experience the 1st and 2nd stage of the Tour de France live on the race course and at the VIP Hospitality area incl. meet & greet with our boys of
    BORA – hansgrohe


Please register before the 25th May 2019 then.

Your registration
Arrival and departure

A hotel room is booked for you from 5th till 7th July. The program starts on Friday 5th at 13:00 h, please book your arrival accordingly. Your departure can be booked from Sunday evening 18:30 h.

Bike Ride

For the bike ride BORA offers you a BORA - hansgrohe jersey and bibshorts. A helmet and bike will also be provided to you for the duration of the event. 

Two weeks ahead of the event we will send you some more detailed information. 

If you have any questions, please feel free to contact us at tdf(at)

We look forward to seeing you soon in Brussels!

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