BORA on TV
New TV commercials attract international attention
BORA is becoming known to more and more people. BORA is introduced into more and more kitchens! In order to further support our vision of the end of the extractor hood, in 2019 we will be driving several TV campaigns in Germany, Austria, Switzerland, Belgium and the Scandinavian countries. On Eurosport, we can even be seen in over 51 countries.
BORA – hansgrohe 2018 yearbook
Cycling success and team spirit in pictures
With 27 men from 10 countries pursuing one goal, team spirit guarantees great emotions, spectacular moments of happiness and community success. In the second WorldTour year under the BORA – hansgrohe flag, our team again inspired, surprised and spoiled us with successes which we would not have dreamed of a few years ago: they won the first Monument in Roubaix, donned the first yellow jersey in team history and finished Tour de France by winning the green jersey. The team has won a total of 33...
New company building
Dynamism, innovation and ties with tradition
BORA is always on the move. New revolutionary product innovations require fast dynamic processes and people who are passionate for the brand and the products. That’s how we’ve grown steadily in recent years. In the summer of 2018, we moved into our new company building at the second BORA location Niederndorf in Austria. It houses research and development, product management, marketing, corporate architecture, export, logistics, purchasing and other organisational departments. The employees enjoy...