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"TO BE PROGRESSIVE, YOU MUST BE OPEN-MINDED, INQUISITIVE AND QUESTION THE NORM."
WILLI BRUCKBAUER
BORA – a success story

“OUR AIM IS TO REMAIN ONE STEP AHEAD.”

Willi Bruckbauer is at the heart of BORA – the visionary, creative mind and driving force behind the groundbreaking cooktop extractor systems. With over 20 years of experience in the kitchen sector, the qualified master carpenter knows what people want from modern kitchens: a living space that meets their needs.
Extractor hoods are simply not part of this picture: they are loud, ineffective and visibly intrusive. They also restrict the possibilities when designing a kitchen. Willi Bruckbauer’s vision was to invent an effective vapour extraction system that meets the highest standards in terms of both technology and aesthetic appeal. Thanks to continuous experimentation and discovery, an innovative system was devised that draws off cooking vapours more effectively than ever before possible. The work has been recognised by numerous prestigious awards and accolades such as the ‘Deutscher Gründerpreis’ (German Entrepreneurs’ Award), ‘365 Orte im Land der Ideen’ (‘365 Places in the Land of Ideas’), ‘red dot product design award 2012’ and ‘Plus X Award, Product of the Year 2013’.

“OUR STAFF LIVES AND BREATHES BORA. THAT MAKES ME PROUD.”

For example, we go for runs together during trade fairs and the employees cook together once a week. I’m happy to foot the bill if the food is healthy, good quality and sourced locally whenever possible.

When I visit the company, I notice that there’s a special spirit, a special dynamic. Our staff lives and breathes BORA. That makes me proud.

After all, our success depends much more on my employees than on me. I just want to act as moderator. I’m incredibly proud of the dedication and passion displayed in our departments each day. To name just one example: when an employee has an idea that ends up becoming a patent, it says volumes about his quality. That makes me happy, especially when the idea doesn’t come from me. And when I cook with the teams, it helps me keep in touch with them and this is often the way we gain fresh momentum, on both sides.

“I’VE BEEN PASSIONATE ABOUT CYCLING FOR MANY YEARS!”

We combine things that belong together: sport, health, openness to the world, team spirit, ambition and energy. These factors are all part of BORA’s DNA, and that makes the circle complete. You wouldn’t believe how many people throughout the world we’ve encouraged to get involved in cycling thanks to our commitment! The members of our cycling team are also somehow part of the BORA family. They create a huge amount of impetus that spills over to our employees and retail partners. This passion is simply contagious; you have to experience it for yourself.
The BORA - hansgrohe cycling team is heading into the 2017 season as one of the favourites thanks to its continuous and ongoing preparation work. Today, the team represents the future of cycling and has one of the sport’s most dazzling stars within its ranks.

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