BORA – hansgrohe

We cycle for the cooking revolution.

Creative innovator, not an imitator: the wheels keep turning

After two successful years as name and main sponsor of ProContinental Team BORA - ARGON 18 the Bavarian cooking systems manufacturer BORA will accompany the team at the UCI WorldTour together with second sponsor Hansgrohe from the 2017 season on.

“BORA has grown so actively and successfully in such a short period of time thanks to discipline, passion and endurance, - just like our cycling team“, commented Willi Bruckbauer, founder, visionary and CEO of the multi-award-winning company.

Research and development play a very important role at BORA. Product innovations, that enhance the functionality and design of kitchens, are a permanent challenge. The aim is to achieve further growth. The wheels will not stop turning.

„We work hard for the revolution in the kitchen at BORA. And Peter Sagan and his teammates are the perfect ambassadors to bring the revolution onto the road also.“, says Willi Bruckbauer.