Experience BORA

BORA is unlike the rest – unusual activities at trade fairs, events, and live cooking shows at the point of sale are what characterises us and gives our brand its unique identity. We would like to share with you our finest events along with our enthusiasm about kitchen architecture, cooking and nutrition. 

BORA in the air - Revolution Tour 2017

We are sending our BORA truck on a little tour of Europe this year, so the revolution can really take off. Our glass cube kitchen will be rising to a height of 30 metres above some really fabulous locations in selected cities to enable a unique cookery demonstration. At the same time, it is opening up whole new angles on the cities and landmarks, as our video of the first stop in Mallorca shows.

We are reserving one ride in each city for our Facebook fans, giving you the chance to become part of this one-off, emotional experience. This weekend, 14 people will be given the opportunity to get to know BORA live and enjoy the Atomium in Brussels from a very usual angle. Don’t miss out on the chance, simply like our Facebook page!

The tour dates for 2017:

  • 29 June to 3 July Dusseldorf, Germany (for the start of the Tour de France)
  • 6 to 8 July Paris, France (with a view of the Eiffel Tower)
  • 13 to 15 July Amsterdam, Netherlands
  • 28 to 30 July London, England
  • 20 August Hamburg, Germany
  • 26 to 28 October Rome, Italy

BORA Cooking Truck

Our newest "baby" is the BORA Cooking Truck which is bringing "The Kitchen Revolution" out on the streets. The carefully converted lorry with a glass cube acts as a kitchen, dining room and event location in one. The 19 metres long and 40 tonnes heavy vehicle is travelling internationally. With crane technology, we make the cooking experience even more astonishing: The glass-cube kitchen, which has been equipped with all three BORA Systems, lets you hover 30 metres above the ground- Bora in the Air! 

BORA 10|10

With our stressful everyday lives, we rarely have the time for lengthy cooking sessions. We therefore launched 10 | 10. All of the recipes share common traits: they are not only wonderfully delicious and healthy, but also take just 10 minutes to prepare and 10 minutes to cook, so the dishes are soon ready to be served. Discover the 10 | 10 editions at myBORA.

10|10 films - Peter Sagan

‘World champion’ recipes by and with Peter Sagan. The reigning UCI Road World Champion has chosen ten sporty recipes for his very own 10|10 edition. These impress with high-quality proteins to aid quick recovery.

To make it even easier for you to follow the ten recipes, we have turned them into short videos. In these, Peter Sagan personally explains how he makes the dishes and what he likes best about them.

All ten recipes can be found here