Products

Double win: BORA is "Best Brand of the Year", BORA Classic 2.0 "Best Product of the Year"

06.2019

Special recognition for BORA with awards for “Best Brand of the Year” and “Best Product of the Year” for BORA Classic 2.0

Raubling. BORA Lüftungstechnik GmbH, manufacturer of innovative cooktop extractors, continues on the road to success. Being labelled “Best Brand of the Year” in the product category “cooktop extractor”, the company received a very special recognition. This award highlights this high-flying company’s exceptionally rigorous and succinct brand positioning and brand management strategies, both important success factors. BORA was first nominated in 2018 in the TOP 100 competition as one of the most innovative companies among German SMEs and was also considered for the Mittelstandspreis der Medien (Weimer Media Group award for SMEs) in 2018.

But that’s not all: After taking home the renowned iF DESIGN AWARD; the biggest innovation award worldwide – the Plus X Award – in the categories of Innovation, High Quality, Design, Ease of Use and Functionality; and the Red Dot Award: Product Design 2019, the product BORA Classic 2.0 has once again received the Plus X Award, this time for the “Best Product of the Year 2019”, despite only being launched a few months ago.

In the words of BORA’s founder Willi Bruckbauer, “We are delighted with all of the praise and recognition that our brand development has received. Within just a few years we have been able to build up a coveted, internally recognised brand from scratch and write our own success story. We are very proud of our company and the team behind it. And of course, the fact that BORA Classic 2.0 has received so many awards in a short space of time is proof of our outstanding sense of innovation. It reconfirms our claim, showing that we go the extra mile and are seen as a benchmark.”

About the Plus X Award

With an international, independent panel of experts from more than 80 different sectors and over 600 participating international brands, the Plus X Award is the biggest innovation award worldwide today for technology, sport and lifestyle. Deemed worthy of recognition are newly developed, innovative technologies, exceptional designs and intelligent, simple operating concepts – products that have at least one “Plus X” factor. The innovation award was started sixteen years ago as a project to protect and strengthen brands and trade, as well as to provide end consumers with better guidance. The “Best Product of the Year” is the highest accolade that a product can receive in the case of the Plus X Award. The award is based on the number of Plus X award seals of approval compared to competitors. The award for “Best Brand of the Year”, which is also only awarded once a year, works on a similar basis.

Til virksomheden

BORA udvikler og producerer innovative førsteklasses indbyggede køkkenapparater med høje krav til design. Den tysk-østrigske virksomhedsgruppe har positioneret sig internationalt med mottoet ”More than cooking”. Siden Willi Bruckbauer grundlagde BORA i 2007, har virksomheden stræbt efter at udfordre det vanlige. Vores mission: Vi revolutionerer køkkenet som livsrum. Med ekstraordinære produkter til ekstraordinære oplevelser.

Det startede alt sammen med de innovative emfangsystemer, som takket være intelligent teknik suger madosen ud nedad og som hele tiden videreudvikles med BORAs egne krav til perfektion. Produktporteføljen blev udvidet med damp- og bagesystemer, og derefter fulgte køle- og frysesystemer samt rengørings- og skyllesystemer. Der arbejdes løbende på sortimentet og konceptet Live Experience, så vi også fremover kan tilbyde BORA fans og kunder den bedste madlavningsoplevelse. Produkter fra BORA udmærker sig ved højeste performance og nem betjening og er desuden rengøringsvenlige. Takket være det tidsløse design passer de perfekt ind i ethvert køkken og sørger for frisk luft og frit udsyn i køkkenområdet.

BORA beskæftiger over 750 medarbejdere i hele verden, specielt i afdelingerne i Raubling, Niederndorf og Sydney samt i vores Flagship Store i Herford. BORA produkter forhandles efterhånden i mere end 40 lande over hele verden. BORA virksomhedsgruppen er en prisbelønnet, attraktiv arbejdsgiver, hvis produkter har vundet adskillige store internationale designpriser.