Products

BORA X Pure receives the Plus X special award ‘Best Product of the Year 2020’

04.2020

Raubling. BORA Lüftungstechnik GmbH, a manufacturer of innovative cooktop extractors, has been accorded a very special honour. After receiving the Plus X Award for its impressive product innovation BORA X Pure, the organisers’ highest accolade has now followed: the Plus X special award ‘Best Product of the Year 2020’.

BORA’s founder Willi Bruckbauer commented: “Receiving the Plus X Award, the most coveted innovation award for technology, sport and lifestyle, was already a major form of recognition. To now also receive the special award ‘Best Product of the Year’ is both a great honour and confirmation of our achievements. We look forward to standing out from the crowd with our product and impressing not only the judges but also our customers.”

Like all other BORA cooktop extractors, the latest product line combines all the benefits typical of BORA. In addition to using the best materials and all components being easy to clean, the actual act of cooking can be enjoyed to the full thanks to simple, intuitive operation, a clear view and fresh air in the kitchen. What’s more, BORA X Pure not only impresses on a functional level, but also looks wonderfully stylish by elegantly integrating into any kitchen design.

About the award organisers

With an international, independent panel of experts from more than 80 different sectors and over 600 participating international brands, the Plus X Award is the world’s most coveted innovation award for technology, sport and lifestyle. Deemed worthy of recognition are newly developed, innovative technologies, exceptional designs and intelligent, simple operating concepts – products that have at least one ‘Plus X’ factor. The innovation award was started seventeen years ago as a project to protect and strengthen brands and trade, as well as to provide end consumers with better guidance. The ‘Best Product of the Year’ title is the highest accolade that a product can receive within the scope of the Plus X Award. The award is based on the number of Plus X Award seals of approval received by a product compared to competitors. The ‘Best Brand of the Year’ title, which is also only awarded once a year, works on a similar basis.

Til virksomheden

BORA udvikler og producerer innovative førsteklasses indbyggede køkkenapparater med høje krav til design. Den tysk-østrigske virksomhedsgruppe har positioneret sig internationalt med mottoet ”More than cooking”. Siden Willi Bruckbauer grundlagde BORA i 2007, har virksomheden stræbt efter at udfordre det vanlige. Vores mission: Vi revolutionerer køkkenet som livsrum. Med ekstraordinære produkter til ekstraordinære oplevelser.

Det startede alt sammen med de innovative emfangsystemer, som takket være intelligent teknik suger madosen ud nedad og som hele tiden videreudvikles med BORAs egne krav til perfektion. Produktporteføljen blev udvidet med damp- og bagesystemer, og derefter fulgte køle- og frysesystemer samt rengørings- og skyllesystemer. Der arbejdes løbende på sortimentet og konceptet Live Experience, så vi også fremover kan tilbyde BORA fans og kunder den bedste madlavningsoplevelse. Produkter fra BORA udmærker sig ved højeste performance og nem betjening og er desuden rengøringsvenlige. Takket være det tidsløse design passer de perfekt ind i ethvert køkken og sørger for frisk luft og frit udsyn i køkkenområdet.

BORA beskæftiger over 750 medarbejdere i hele verden, specielt i afdelingerne i Raubling, Niederndorf og Sydney samt i vores Flagship Store i Herford. BORA produkter forhandles efterhånden i mere end 40 lande over hele verden. BORA virksomhedsgruppen er en prisbelønnet, attraktiv arbejdsgiver, hvis produkter har vundet adskillige store internationale designpriser.