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Order the exclusive BORA Magazine free of charge with information about our cooking systems and exciting stories from the world of BORA.
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BORA EXPERIENCE

BORA EXPERIENCE

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“We give our all for the kitchen revolution. And the team led by Peter Sagan is the perfect ambassador to take this revolution on the road.”
Teamwork makes the dream work
Kitchen Truck
Professionals – on the road and in the kitchen
Healthy eating is essential
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We cycle for the cooking revolution.

Including in the top echelons of the cycling world

The innovative company is consistently continuing along the road forged by BORA in 2015 with its commitment to cycling. The BORA – hansgrohe team has become one of the strongest teams in the UCI WorldTour. This is not only due to the three-time World Champion Peter Sagan, who has hugely strengthened the team, but to Team Manager Ralph Denk having put together a particularly strong team overall. With 33 victories in the first WorldTour season – including at national championships – this is already the most successful season in the team’s history. 

In addition to BORA founder and Managing Director Willi Bruckbauer’s personal passion for cycling, the commitment naturally also involves a strategic element. It raises great awareness of the brand and the company – on an international level. After all, BORA is now represented in over 50 countries.

Following several years of abstinence in the world of cycling by German companies, BORA was the first to once again commit to sponsoring a cycling team. Willi Bruckbauer summarises the decision as follows: “We combine things that belong together: sport, health, openness to the world, team spirit, ambition and energy. These all form part of BORA’s DNA. You wouldn’t believe how many people we’ve encouraged to get involved in cycling throughout the world thanks to our commitment! The members of our cycling team are also somehow part of the BORA family. They create a huge amount of impetus that spills over to our employees and retail partners.” 

First yellow jersey ever for BORA - hansgrohe at the Tour de France 2018

Sam Bennett crowns most successful Grand Tour so far with the victory of the final Giro d’Italia stage in Rome

Peter Sagan an outstanding start to the season

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