BORA Factsheet
Facts and figures
Name: BORA Lüftungstechnik GmbH named after one of the world’s strongest katabatic winds.
Year of establishment: 2007
Founder: Willi Bruckbauer (b. 1967 in Rosenheim, Germany), carpenter, owner of werkhaus and founder of BORA
Employees: 350
Distribution partners: 7,500 worldwide
Countries: 60 in Europe, Middle and Far East, Australia and New Zealand
The BORA principle: downdraft cooktop extractors are based on a simple principle of physics: the BORA system draws away vapours and odours at a greater speed than they rise. The result: the vapour is completely extracted.
Vision: the end of the extractor hood. BORA is revolutionising the design and function of kitchens.
Position: BORA is a premium brand committed to developing the most efficient cooktop extractors and cooktops on the market. In doing so, it focuses on excellent quality, an eye for detail and unique design with outstanding customer benefits.
Objectives:
Growth Brand awareness Zero-error management Best in Class’ service
Awards:
365 Orte im Land der Ideen (365 Places in the Land of Ideas) (2009) Deutscher Gründerpreis (German Entrepreneurs’ Award) (2010) Red Dot Awards (2012, 2017, 2019, 2020) Plus X Awards (2013, 2015, 2017, 2019, 2020) German Design Awards (2016, 2018, 2020) Iconic Awards (2016, 2019) German Brand Award (2016) Good Design Awards (2017, 2019) TOP 100 (2018) iF Design Awards (2019, 2020) and others
Products:
BORA Professional 3.0 BORA Professional 2.0 BORA Classic 2.0 BORA X Pure BORA Pure BORA Basic
Advantages:
Like cooking in the fresh air Effective and quiet Extremely simple to clean Saving energy made easy Quality made in Germany & Austria Design freedom without an annoying extractor hood Clear view when cooking
For press enquiries about BORA
Klaudia Meinert
klaudia.meinert(at)derks-bmc.de
Tel. +49(0)89-7599905-11
derks brand management consultants
Strähuberstr. 18
81479 Munich
